In November 2020, a selected pair of leggings bought by a French firm Seasum for $25.99 went viral in a single day, because of the favored hashtag #TikTokMademeBuyIt, which inspires customers to check out objects and hacks. The type, that includes a honeycomb-like texture and an indentation on the decrease again that simulated a pulled-up thong, was lauded by customers for its consolation. However what actually units these leggings aside from the tens of millions on the market was its distinctive capability to rework anybody’s derriere. One of many first customers to share them was Lauren Wolfe, a TikToker with over 500,000, who claimed that her “butt doesn’t seem like that” usually. The video now has over 250,000 likes.