Amidst all of it, Kanye West has been buying.
To recap, the final month in Kanye West has been a doozy: within the lead-up the ever-shifting launch date of his upcoming tenth studio album, Donda, Ye took a weeks-long artist’s sojourn contained in the basement of the Mercedes-Benz Stadium in Atlanta. He additionally hosted two big-spectacle listening events, the latter of which was art-directed by Balenciaga artistic director Demna Gvasalia. A 3rd occasion is slated to happen tonight at Soldier Discipline, in West’s native Chicago. Upfront of the efficiency, Kanye stopped by the Dover Avenue Market retailer in Los Angeles earlier this week and purchased out all the inventory of Balenciaga stock (each final merchandise!), a Dover Avenue consultant confirmed through electronic mail.
The Dover Avenue Balenciaga spree wasn’t Kanye’s first pre-album, buy-everything buying blowout. Whereas recording his 2018 document Ye in Wyoming, Kanye purchased 13 kitchen-trash-bags-full of secondhand outdoors-wear at a vintage shop in Victor, Idaho. However Balenciaga has been a continuing within the Donda period.
Whereas West and Gvasalia go means again to the designer’s founding days at Vetements, Ye has made Balenciaga—which Gvsalia’s led since 2015—a fixture in each his outfits and his artistic course of as of late. Through the second, Demna-directed Donda occasion in Atlanta, Ye alternated sporting a floor-length down-comforter-style puffer jacket and a rubber-spike-covered jacket from Gvasalia’s apocalyptic fall 2020 assortment (proven, semi-apocalyptically, in March 2020 at Paris Vogue Week). The duo additionally collaborated on a commemorative T-shirt following DMX’s loss of life in April that raised a million dollars for the late rapper’s family, and West attended Balenciaga’s debut couture presentation in Paris in July.
Not that the drawn-out Donda drop course of has been pure Balenciaga. We have seen loads of the Yeezy GAP puffer on Kanye. However Ye’s been conspicuously heavy on the capital-F Vogue of late. In July, he posted an outfit flat-lay pic on Instagram (since deleted) with a slew of items from French luxurious conglomerate Kering manufacturers—Balenciaga, plus Bottega Veneta and Saint Laurent. It additionally looks as if Kanye’s been actually hitting up Dover Avenue currently; he was spotted at the ultra-cool retailer in L.A. on August 16, shopping the Raf Simons rack whereas sporting his favourite new accent: a balaclava-style full-face overlaying.
The place Kanye’s fondness for utilitarian attire is well-documented, and has formed practically all of his Yeezy collections to this point, the clothes he’s fixated on this time round is both hyper-functional (i.e., the “Donda” tactical vest) or hyper-fantastical: the big comforter puffer, the spike-covered jacket. Each supply up a type of safety and safety; they’re each arduous and mushy, literal and conceptual. As Kanye ascended into the heavens from the Mercedes-Benz Stadium, one may think about the garments themselves dematerializing and falling to the bottom, as if to say, “Where we’re going, we don’t need function.”