One instance is Gucci’s iconic Jackie bag, which was launched in 1961 and named after former first girl Jacqueline Kennedy. On the app, #gucci
has generated over 3.1 billion views, whereas the #guccijackie1961
has grown over 21 million views, due to creators’ movies sharing their hauls and styling ideas, in addition to information and historic information concerning the model. In keeping with The RealReal, the demand for the Gucci Jackie bag has grown 50% year-over-year, driving up the typical gross sales value by 65%.