Amaarae, born Ama Serwah Genfi, is a Ghanaian-American singer, songwriter, producer, and engineer known for her work around representation and gender in music. She has collaborated with artists like AYLØ, Kay-Ara, Yaw P and putting out a few non-album singles, then has released her debut 6 track EP, Passionfruit Summers in 2017.
Ama Serwah Genfi was born on July 4, 1994 in New York and raised between Atlanta and Accra to Ghanaian parents. Amaarae began to experiment with music at the age of 13, when she wrote her first song. During high school she started making mixtapes and by 17, she took up an internship at a music studio. At university, she undertook voice training and honed her song writing skills while studying English literature and in June 2017 she returned to Ghana.
Amaarae is recognized both locally and internationally and was named one of Apple Music Africa’s Favourite New Artists in April 2018. Later that year, she became an Apple Music Beats 1 featured artist for her debut project Passionfruit Summers which she released through her independent record label, Golden Child LLC.
Amaarae has also been acknowledged for her style and fashion sense. She was featured in Vogue Magazine online in an article, she was mentioned as one of Vogue online’s Top 100 Style Influencers of 2018, she was nominated as Artist of the Year at the Glitz Style Awards in Ghana, and she has also patronized Ghanaian fashion brand “Free The Youth”.
Amaarae is setting the global tempo for pop music. Amaarae’s music bears the Afro-fusion influences of Nigeria’s free-spirited alté scene, as well as Western genres from mall-rock to Southern rap, sultry R&B, and glossy Top 40: disparate musical styles that soundtrack Amaarae’s own life. “The Angel You Don’t Know”, the Ghanaian-American artist’s omnivorous debut album, crackles with innovation, with a wide embrace of genre that could feel like a mash-up, or a crafty amalgam of trending styles.
She says, “I’ve been exposed to so many different types of music and scenarios that I continue to build my range so that I can stand and fight in any arena, music-wise, both as a singer and a songwriter.”