SEOUL — The net purchasing wing of South Korea’s retail big Shinsegae has teamed up with the nation’s high leisure content material maker to create new hybrid content material of a reside commerce purchasing present and an leisure selection present starring a well-liked comic.
Dwell commerce is a time period that refers to a web-based purchasing content material format that’s similar to a TV dwelling purchasing present. Present hosts showcase merchandise whereas interacting with clients’ messages in real-time. Generally, present hosts maintain shock occasions and supply beneficiant presents to clients watching reside exhibits to draw extra viewers in real-time.
SSG.com mentioned in an announcement on April 4 that the corporate collaborated with CJ ENM to launch “Geosang Park Myung-soo,” a reside commerce selection leisure present that includes comic Park Myung-soo and a dancer recognized for her stage title Gabee. Geosang means a grand service provider in Korean. The primary episode will likely be launched via YouTube channels operated by SSG.com and CJ ENM. The present will likely be launched by-weekly till July.
South Korean on-line purchasing malls have competitively launched on-line and cellular reside commerce platforms to fulfill the urge of consumers grounded by a COVID-19 pandemic. The reside commerce market that stood at 400 billion received ($327.8 million) in 2020 is projected to face at 10 trillion received in 2023, in response to Kyobo Securities.
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