Vogue merchandise high the preferred on-line purchasing gadgets in Thailand, whereas many industries are gravitating in direction of digital channels to spice up gross sales, notably grocery and electrical home equipment, in accordance with a latest survey by market analysis agency Nielsen.
In a associated survey, e-commerce large Lazada has indicated feminine customers are the largest cut price hunters on-line.
In accordance with the “Nielsen Client Media View” quarterly client survey, purchases of vogue merchandise, similar to garments, footwear and equipment, tallied 206% progress from 2019, the 12 months earlier than the beginning of the pandemic.
The survey gauged the opinions of greater than 9,000 folks in Thailand.
Trailing vogue merchandise was groceries, cosmetics and electrical home equipment.
The survey discovered well being merchandise, similar to dietary supplements and nutritional vitamins, was the fastest-growing class of merchandise prospects are shopping for on-line, a bounce of 798% from 2019.
The pandemic was attributed for the expansion as shoppers grew to become extra health-conscious and adopted health-promoting behaviours, mentioned the survey.
In accordance with Nielsen, as extra folks make money working from home, meals supply providers boomed, with associated apps experiencing 647% progress from 2020.
Comfort and pace are different causes Thais are turning to on-line meals ordering providers.
In accordance with knowledge from Nielsen Advert Intel, an advert spend monitoring service, digital promoting has develop into a significant development in Thailand.
Digital advert spending has grown 11% from 2020 with many industries shifting in direction of digital channels, particularly groceries and electrical merchandise.
Digital promoting is a channel that netizens belief, with 41% contemplating shopping for a product after they see it marketed on-line, and 38% shopping for a product after seeing a web based advert, in accordance with Nielsen. This reinforces that digital channels are accepted by Thai customers, the corporate indicated.
As manufacturers face challenges reaching the proper shoppers as a result of privateness requirements are tightened, Nielsen Digital Advert Scores allows manufacturers to see whether or not advert focusing on is related to the viewers and return on advert funding, mentioned the corporate.
In the meantime, a latest regional client survey by Lazada and Milieu Perception discovered feminine customers are the largest cut price hunters.
Greater than 90% of Thai females surveyed aged 16-24 indicated they’re spending extra on-line through the pandemic.
Some 52% of the Thai feminine customers surveyed mentioned they’re eager to attend for a reduction. Whereas this group would add to their on-line cart, they’d not take a look at till they get a reduction deal, the survey discovered.
Lazada Thailand’s tenth birthday marketing campaign — a 10-day sale that ended on April 5 — noticed 65% of feminine customers buying merchandise through the first two hours, when the largest reductions had been being supplied, Lazada mentioned.
