[unpaid/sample/affiliate/ad] I’ve simply come again from just a few days in Milan – we did a lot strolling and taking a look at issues that there actually was little or no time to enter many retailers however I did discover this model, Wycon, was all over the place.
Wycon is an Italian medium-low priced make up model that was based by entrepreneur Gianfranco Satto to supply some rivalry to dearer manufacturers. It’s obtained 200 shops worldwide, not together with the UK, and possibly extra apparently, not in China. Based in 2009, it actually kicked into gear in about 2019 with 180 per cent development between 2015 and 2019.
I actually bumped into the shop on the station earlier than we jumped on our prepare to the airport and grabbed these three issues – No Hint Liquid Lipstick (feather mild on the lips), The Simpsons Lengthy Lasting Liquid Lipstick (a bit drying in case you are susceptible) and the Intense Eye Liner in Petrol Blue (thrilled with it).
Within the swatch is Petrol Blue, Scorching Mauve and Oh My Crimson. I feel in complete I spent 20 euros. I say I solely had time to sprint into this retailer, however now I give it some thought, we spent a while in Chanel getting my buddy Sian the CC cream and a balm lipstick (full convert now) after which we popped right into a Sephora to get her a brush to use the CC with. One of many issues I seen in Sephora is how brilliant they’ve gone – they’ve at all times appreciated color shows however this explicit retailer was day-glo.
And, the opposite very noticeable factor was that their very own traces have been way more distinguished than any of the opposite manufacturers and for each non-Sephora model they’d a Sephora line proper subsequent to it in direct competitors – see under.
I’m not certain how lengthy different manufacturers will need to proceed with this sort of competitors as a result of it’s actually so blatant. What was very clear is that the division retailer was alive and effectively – completely heaving once I popped in to search for my favorite Gucci Rene Pink Balm in a weak second. I used to be actually stunned to seek out that they don’t promote Rene Pink in Italy apart from on the airport – I really feel I would like solutions! I do not know why not however I obtained it air aspect with seconds to go earlier than the gate name after which felt instantly responsible (and no, that’s not a pun on their perfume!) as a result of they’re so not eager about our (my… and subsequently yours) £££ right here. The phrase ‘hostile silence’ springs to thoughts. However, it’s an epic lip balm :-).
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