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Kim Kardashian‘s newest marketing campaign is a campy departure from the minimal, futuristic aesthetic she’s favored in recent times. A number of months after launching her first swimwear collection underneath her billion-dollar model, the truth star and entrepreneur introduced on July 1 the upcoming arrival of Skims Metallic Swim: a mixture of bikini separates and sporty swimwear obtainable in gold, rose gold, and silver. “Identical actually good, thick cloth that holds you in and holds you up, like our common swim, however in metallics,” Kardashian mentioned whereas sporting the swimwear on Instagram Tales.
The marketing campaign, nonetheless, is the true newsmaker. Photographed by Nadia Lee Cohen, the pictures evoke the over-the-top luxurious of the Hollywood Hills, with the late ’70s, early ’80s glam bringing to thoughts the unique “Dynasty” cleaning soap opera. (Assume: shiny eyeshadow and massive hair.) Within the pictures she personally seems in, Kardashian pairs her lamé designs with oversize costume jewellery, a structured rattan bag, and strappy sandals. “Go ’70s poolside glam in high-cut heroes dipped in high-shine hues,” the marketing campaign’s logline reads on Instagram.
This comes shortly after Kardashian raised eyebrows together with her new sleep set that includes a micro crop top that essentially encourages under boob. “If I wore this to sleep, it will be a necklace by the morning,” one individual wrote on Instagram. Hey, if it is one factor Kardashian is sweet at, it is getting individuals speaking.
The gathering consists of 5 mix-and-match bikini separates, three one-pieces, and two coverups, with costs starting from $48 to $128. See the marketing campaign and browse the whole assortment forward earlier than it hits the Skims web site on July 6 at 12:00 p.m. ET.