Nike’s Jordan model has dropped a four-part movie collection that celebrates Parisian basketball tradition.
The ‘Love, Paris’ marketing campaign stars Jordan ambassadors Elias Konaté Dazi and Laura Kechichian in varied surreal eventualities. In a single spot, a basketball web is positioned excessive on a tower block and Kechichian makes an attempt to make a slam dunk (and fails badly). In one other, we see Dazi nursing an harm on the couch when immediately his front room is crammed with children taking part in basketball.
It’s a cinematic method for the model with a subtly humorous undertone. Opposite to different massive sportswear commercials, branding isn’t entrance and middle. With its grainy tones and surreal fashion, the collection is extra akin to an indie quick movie.
Manufacturing firm: Smuggler
Govt producer: Patrick Milling-Smith, Brian Carmody, Jaclyn Larson
Producer: Luigi Rossi
Director of images: Pat Golan
1st AD: Jacques Eberhard
Set designer: Lucie Libotte
Stylist: Marika-Ella Ames
Make-up: Fanny Maurer
Hair: Melissa Rouillé
Company government producer: Nicola Doring
Artistic director: Reggie Dankwa
Illusion exec: Anthony Bargis
Line producer: Julien Floutard
Editor: Armen Harootun
Coloration: No 8
Colorist: Alex Gregory
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